ESG & Sustainability at BelBlu

Growing premium blueberries with purpose — for people, planet and prosperity.

BelBlu is built on the belief that agriculture should uplift communities, protect the environment, and operate with integrity. Our farms in South Africa demonstrate how responsible farming can create real, measurable impact.

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Environmental Stewardship (E)

Regenerative farming practices that protect the land for future generations.

Water Efficiency

  • Precision irrigation technology reduces water usage by up to 40%.
  • Real-time soil moisture monitoring prevents over-irrigation and erosion.

Sustainable Farming

  • Integrated pest management reduces reliance on synthetic chemicals.

Renewable Energy

  • Solar-powered operations across key farming and processing areas.
  • Battery backup systems reduce reliance on diesel and grid instability.

Responsible Packaging

  • BerryTizer cans and BelBlu packaging are fully recyclable.
  • Ongoing transition to lighter, lower-carbon materials.

⁠Social Impact (S)

Empowering communities through jobs, training and economic opportunity.

Job Creation
BelBlu employs over 1,500 seasonal workers during peak harvest — with over 70% being women, creating meaningful opportunities for income and growth.

Skills Development

  • Training in harvesting, grading, food safety and quality control.
  • Supervisor and leadership training for high-potential workers.
  • Exposure to modern agricultural technology for younger community members.

The Local Economic Multiplier
BelBlu.
The wages we pay create a natural economic multiplier that benefits the entire region:

  • Workers spend their income on food, clothing, transport and household needs.
  • Local spaza shops, vendors and transport operators benefit from increased spending.
  • One job at BelBlu supports multiple livelihoods in the surrounding villages.

Community Partnerships

  • Local hiring preference for all entry-level roles.
  • Support programmes for schools and youth initiatives where operationally possible.
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Governance & Integrity (G)

Transparent, responsible, and compliant operations from farm to consumer.

Food Safety & Quality

  • Full traceability from farm to packhouse to consumer.
  • Compliance with GAP and global agricultural best practices.

Ethical Labour Practices

  • Fair wages, lawful contracts, and safe working conditions.
  • Zero tolerance for discrimination or labour exploitation.

Accountability & Transparency

  • Structured internal audits and controls.
  • Clear governance policies for procurement, safety and financial management.

Responsible Supply Chain

  • Approved supplier lists based on quality, compliance and ethical standards.
  • Continuous improvement of environmental and social performance across partners.

⁠Our Long-Term ESG Promise

We are committed to farming that uplifts people, protects natural resources and delivers premium products with honesty and care.

BelBlu’s ESG vision is simple:

Blueberries grown responsibly — creating real value for communities today, and for generations to come.

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